How well does AI really know your brand? Without clear guidance, AI-generated content can miss the mark—diluting your brand’s voice, message, and impact.
The AXM BrandKey is a structured guideline that defines a brand’s core identity and messaging. It consists of 17 pre-defined brand attributes that help guide the creation of on-brand content. When integrated with an LLM, the AXM BrandKey serves as a brand content guardrail, ensuring that all generated content aligns with your brand’s identity, transforming AI into a compliant, on-brand content machine, delivering consistency, differentiation, and strategic alignment at scale.
What is an AI Content Guardrail?
An AI content guardrail is a set of rules that keeps AI-generated content aligned with specific goals, standards, or values. It ensures content stays on-brand, accurate, and compliant, improving quality and reducing risks.
Our brand guardrail framework ensures superior AI-driven content that aligns with your brand’s attributes, messaging, and identity. We address the challenges of consistency, scalability, and brand adherence—efficiently and effectively.
We inform AI chatbots and LLMs with our BrandKey, ensuring they accurately represent your brand identity. Your BrandKey is used to guide the AI model of choice.
Draft new content or align content you've already created. Define your topic, objective, or subject matter, specify your audience, and indicate your desired output channel (such as social media copy, website content, or a press release).
Content creation that guarantees your brand communicates with a unified and consistent voice across all marketing channels, optimizing and scaling the impact of your messaging.
What if we already have brand guidelines?
Great! We build upon your existing brand guidelines to inform the AXM BrandKey. Together, we refine it until it becomes a solid representation of your brand, incorporating our 17 attributes. This is just the beginning. Your AXM BrandKey can also integrate regulatory, compliance, and role-specific guardrails for unparalleled control.
Do I need my own LLM License?
We offer a variety of options, including utilizing our enterprise licenses or linking to your own for seamless integration.
We recognize that the power of AXM BrandKey is just the beginning of creating impactful content. To elevate AI-generated content further, we introduce our unique set of marketing-focused guardrails. These guardrails enhance compliance and effectiveness across various channels, including email, press releases, social media, website copy and more. By integrating best practices in content creation, such as SEO strategies, speech writing, and effective subject lines, we ensure that your messaging resonates with your audience while adhering to industry standards.
Our approach allows us to define your workflows by combining AXM BrandKey with tailored presets for specific content types. For instance, if you are crafting an email, we can seamlessly integrate (BrandKey + Email Best Practices + Subject Lines) to produce refined, compliant content. Similarly, when drafting a press release for a new product, we can utilize (BrandKey + Press Releases + SEO). This structured methodology empowers clients to create high-quality, impactful communications that align with their brand identity.
