Our Process

We simplify your AI journey, even when it feels overwhelming

An image of a man standing in front of an immense mountain

We assist our clients in refining and establishing their brand strategies, ensuring consistency and resonance across all channels. Throughout this collaborative journey, we prioritize transparency and ethical practices, empowering our clients to build a strong brand presence in their markets.

Navigate the Complexities
of Modern Marketing

Retention Icon
Retention
Build lasting relationships with smarter customer interactions and predictive insights.
Agility Icon
Agility
Adapt quickly to market trends and customer behaviors with AI-powered insights.
Reach Icon
Reach
Grow brand reach and sales to deliver greater results.

The AXM BrandKey Process

Our team can help you generate content quickly, efficiently and most importantly on-brand

Essential
Comprehensive

How long does the Essential process typically take?

While timing may vary,  we can get you up and running in a matter of days.

AI robot reading a document at a desk
Phase 1
Diagnose & Discovery
Identify the gaps in brand with a current-state assessment of your marketing communications with a raw-informed BrandKey.
  • Initial discovery call
  • Top-level process discussion
  • Generate un-informed (raw) AXM BrandKey
Image of a shiny guardrail on a desert highway
Phase 2
Clarify Brand Attributes
Unify your brand messaging by defining the 17 attributes of the AXM BrandKey guardrail, tailored to your current company objectives, principles, and brand guidelines.
  • AXM BrandKey development
  • AXM BrandKey
Image of a big red button on a control panel
Phase 3
Activate AXM BrandKey
Our team collaborates with your members to seamlessly integrate your AXM BrandKey into their daily workflows and processes.
  • Walkthrough of AXM BrandKey in the platform
  • Workflow use-case training

How long does the Comprehensive process typically take?

Although timing can vary based on factors such as scope, workflow complexity, organizational scale, and review processes, a typical timeframe is 2-6 weeks.

AI robot reading a document at a desk
Phase 1
Diagnose & Discovery
Identify the gaps in brand with a current-state assessment of your marketing communications with a raw-informed BrandKey.
  • Initial discovery call
  • Top-level process discussion
  • Generate un-informed (raw) AXM BrandKey
Image of a shiny guardrail on a desert highway
Phase 2
Clarify Brand Attributes
Unify your brand messaging by defining the 17 attributes of the AXM BrandKey guardrail, tailored to your current company objectives, principles, and brand guidelines.
  • AXM BrandKey development
  • AXM BrandKey
Image of a desert highway with cracks and deep potholes
Phase 3
Uncover Current Workflow Friction
Our team digs in and workshops with your team to uncover the how’s and why’s of your communications processes. The tools you use, flow of approval and friction you feel are part of your company fingerprint, unique to your team. Our process illuminates pain-points and offer solutions for improvement for your situation.
  • Content process workshop
  • Process stakeholder interviews/discussion
  • Process mapping
Image of two marketing professionals arranging sticky notes on a conference room wall
Phase 4
AI-Supported Process Recommendations
After the workshop(s)s have concluded, we look for opportunities where tools can be recommended (additive only). Our team then works to synthesize the content into a format you can use to make informed process decisions.
  • Identify AI opportunities
  • Process Efficiencies
  • Quick wins
Image of a big red button on a control panel
Phase 5
Activate AXM BrandKey
Our team collaborates with your members to seamlessly integrate your AXM BrandKey into their daily workflows and processes.
  • Walkthrough of the Synthia GMS platform
  • Workflow use-case training

Schedule Your
AI Consultation

Let’s discover if AI is the right fit for you. Book a 30-minute consultation call with us to explore how AI can enhance your marketing strategies.
Zoom Meeting
Webcam Icon
30 Minutes
Time Icon
View Calendar
ART X MACHINA Logo
A marketing consultancy leveraging AI technology to deliver solutions that accelerate businesses growth
BrandKeyProcessServicesCompanyContact Us
Powered by:
MeetSynthia Logo
LinkedIn Logo
Copyright © 2025, ARTXMACHINA, LLC